Way back in 1995 when ‘Hooked’ first appeared, PWL saw fit to splash out on a rather cheesy promo video for the track. The video was actually very rarely seen though did make a few appearances on MTV Europe and late night UK TV.
After much searching we managed to actually locate a copy of the original video which of course is now floating around via YouTube so I guess everyone can see it now and see how daft it looks, but hey, all fun stuff I guess and just in case you were curious….
99th Floor Elevators ‘Hooked (Tony De Vit Radio Edit)’
Moving on from the first national pop hit, ‘Hooked’ we struggled to come up with a follow up that PWL were happy with, then we finally finished ‘I’ll Be There’ which actually crawled onto the BBC Radio 1 playlist.
Anyway, recently I was browsing through some news archives and stumbled across a piece from the mid 90s in the Independent about how the Beatles had been ‘banned’ from the BBC Radio 1 playlist.
Their John Lennon penned single, ‘Real Love’ , only the second Fab Four single since their split in 1970, despite entering the midweek charts in the top ten, had been left off the playlist to make way for “less established chart names” such as Goldie, Gat Decor and the 99th Floor Elevators.
Paul McCartney went on to say “The Beatles don’t need our new single to be a hit. Its not as if our careers depended on it” Too true of course but still a grin of self satisfaction that something you wrote had a hand in ‘banishing’ the Beatles from the national radio playlist!